Introducing Force CRM: Where AI Meets Customer Relationships
Traditional CRMs are glorified databases. You enter data. You query data. The strategic thinking? That's still on you.Force CRM takes a fundamentally different approach. It's an AI-native customer relationship platform where intelligent agents actively manage your deals, generate proposals, and predict outcomes—all while eliminating the need for Excel, Word, and PowerPoint.
The CRM Problem
Let's be honest about what most CRMs actually do:
- Store contact information
- Track deal stages
- Generate reports you never read
- Require constant manual updates
- Cost more time than they save
Your sales team spends more time feeding the CRM than closing deals. Meanwhile, the strategic questions—"Which deals will close?", "What's the right pricing?", "How do I structure this proposal?"—still require human analysis.
A New Kind of CRM
Force CRM is built differently. Instead of a passive database, you get an active AI partner for revenue growth.
Your AI Revenue Leadership
| AI Agent | Role | What It Does |
|----------|------|--------------|
| CRO Agent | Chief Revenue Officer | Revenue strategy, pipeline optimization, forecasting |
| CSO Agent | Chief Sales Officer | Sales process, team performance, win rate analysis |
| Quote Proposal Agent | Deal Specialist | Proposal generation, pricing optimization |
| AI SDR | Sales Development | Lead qualification, outreach, initial engagement |
These agents don't just answer questions—they proactively identify opportunities and risks in your pipeline.
Core Capabilities
AI-Powered Deal Pipeline
Your pipeline doesn't just show deal stages. It predicts outcomes:
| Deal | Stage | Value | Win Probability | AI Insights |
|------|-------|-------|-----------------|-------------|
| Acme Corp | Proposal | £45K | 78% | "High engagement. Decision maker responded within 2 hours to last 3 emails." |
| GlobalTech | Discovery | £120K | 42% | "⚠️ Champion went silent after org change. Suggest re-engagement via LinkedIn." |
| StartupX | Negotiation | £28K | 91% | "Ready to close. Pricing within their stated budget. Send contract today." |
The AI analyzes email sentiment, response times, stakeholder engagement, and historical patterns to generate these predictions—then tells you what to do about it.
Automated Proposal Generation
Stop spending hours in PowerPoint. Tell Force CRM about the deal, and it generates:
- Executive summary tailored to the prospect's stated challenges
- Solution overview highlighting relevant features
- Pricing table with recommended structure
- ROI analysis based on similar customer outcomes
- Implementation timeline based on project complexity
One click. Professional proposal. Ready to send.
Business Plan Creator
For strategic deals, Force CRM goes deeper. The Business Plan Creator generates comprehensive documents including:
- Market opportunity analysis
- Competitive positioning
- Financial projections
- Risk assessment
- Implementation roadmap
Perfect for pitching to enterprise buyers who need internal justification for the purchase.
AI SDR (Sales Development Representative)
Your tireless lead qualifier:
- Scores inbound leads based on fit and intent
- Crafts personalized initial outreach
- Handles common objections in early conversations
- Routes qualified leads to human reps
- Tracks engagement and adjusts approach
The AI SDR handles the volume. Your human reps handle the relationships.
Integration Highlights
Google Workspace Integration
Force CRM lives where your team already works:
- Gmail: Log emails automatically, access deal context in sidebar
- Google Calendar: Sync meetings, track customer touchpoints
- Google Docs: Proposals and contracts stored and linked
- Google Sheets: Export pipeline data with live sync
Suite Integration
Force CRM connects with every Sentient Suite app:
| Connected App | Data Flow | Benefit |
|---------------|-----------|---------|
| Force AI | Bidirectional | Strategic context in sales conversations |
| Force Finance | Revenue → Forecasting | Accurate cash flow projections |
| Force PM | Won Deals → Projects | Automatic project creation |
| Force Supply | Orders → Fulfillment | Delivery visibility |
When you close a deal, the entire business knows.
Technical Capabilities
API-First Architecture
103+ API endpoints for complete customization:
// Example: Get pipeline with AI predictions
const response = await fetch('/api/v1/deals/pipeline', {
headers: { 'Authorization': Bearer ${token} }
});
const pipeline = await response.json();
// Returns: deals with stages, values, AI predictions, recommended actions
Build custom integrations, automate workflows, or embed Force CRM in your existing tools.
Real-Time Sync
Changes propagate instantly across all users via Redis Streams:
- Deal updates appear immediately for all team members
- Pipeline metrics refresh in real-time
- AI insights update as new data arrives
- Mobile and desktop stay perfectly synchronized
Advanced Analytics
Beyond basic reports:
- Win/loss analysis: AI identifies patterns in outcomes
- Sales velocity: Track and optimize deal cycle time
- Forecast accuracy: Compare predictions to actuals
- Rep performance: Fair, data-driven coaching insights
What Makes Force CRM Different
| Feature | Traditional CRMs | Force CRM |
|---------|------------------|-----------|
| Data entry | Manual, tedious | Automated from email/calendar |
| Proposals | DIY in PowerPoint | AI-generated, one-click |
| Forecasting | Historical averages | AI prediction per deal |
| Lead scoring | Basic rules | ML-powered, adaptive |
| Strategic insight | Run your own queries | Proactive AI agents |
| Excel needed? | Usually | Never |
| Word/PPT needed? | Always | Never |
Security & Compliance
Your customer data is sacred:
- End-to-end encryption: Data protected at rest and in transit
- Role-based access: Fine-grained permissions per user
- Audit logging: Complete history of all data access
- GDPR compliant: Data subject rights fully supported
- SOC 2: Enterprise-grade security practices
Pricing
Force CRM is available starting at Growth tier:
| Tier | Monthly Price | CRM Access | Users Included |
|------|---------------|------------|----------------|
| Starter | £99 | ❌ | — |
| Growth | £299 | ✅ | 5 users |
| Business | £999 | ✅ | 25 users |
| Enterprise | £2,999 | ✅ | Unlimited |
Additional users: £19/user/month.
Getting Started
Migration from Existing CRM
We support direct import from:
- Salesforce (via CSV or API)
- HubSpot (via CSV or API)
- Pipedrive (via CSV)
- Zoho CRM (via CSV)
- Any system with CSV export
Migration typically takes 1-2 hours with our guided import wizard.
Onboarding
- Import your data (or start fresh)
- Connect Google Workspace for email and calendar sync
- Configure your pipeline stages (or use our templates)
- Invite your team with appropriate permissions
- Let AI learn from your first few weeks of activity
Within 30 days, Force CRM will understand your sales patterns and start making increasingly accurate predictions.
FAQ
Q: How does the AI learn about my business?A: Force CRM learns from your email patterns, deal outcomes, and team behavior. It also draws on broad industry knowledge for initial predictions.
Q: Will this replace my sales team?A: No. Force CRM amplifies your sales team's capabilities. AI handles research, qualification, and documentation so reps can focus on relationships.
Q: What about data from my existing CRM?A: We support import from all major CRMs. Your historical data helps AI learn faster.
Q: Can I customize the AI's behavior?A: Yes. Set scoring criteria, adjust prediction thresholds, customize proposal templates, and configure automation rules.
Force CRM is available in the Growth tier and above. Start your trial →
