EF-CRM
Close more deals, faster
Track every customer, deal, and opportunity in one place. Built-in intelligence helps you write winning business plans and predicts which deals will close.
What EF-CRM Does
Track tenders, bids, and deals in a visual pipeline—drag to update status
Generate professional business plans and tender submissions in minutes
Human In The Loop—review and approve before sending
Get alerts when a tender or deal is at risk of falling through
Predict monthly revenue with smart forecasting
EF-CRM vs Alternatives
| Feature | EF-CRM | Salesforce | HubSpot CRM | Pipedrive |
|---|---|---|---|---|
| Price | From £99/month | From $25/user/month | From £0 (limited) | From £14/user/month |
| AI-Native | ✅ Yes | ❌ No | ❌ No | ❌ No |
| UK-Specific | ✅ Yes | ❌ No | ❌ No | ❌ No |
| Suite Integration | ✅ 5 apps | Own ecosystem only | Own ecosystem only | Own ecosystem only |
| Human-In-The-Loop | ✅ Yes | ❌ No | ❌ No | ❌ No |
| Free Tier | ✅ Yes | ❌ No | ✅ Yes | ❌ No |
Why UK Businesses Choose EF-CRM
Built specifically for UK businesses with native UK compliance and integrations.
Part of the Executive Force AI
EF-CRM works even better with the other apps in the Executive Force AI.
Frequently Asked Questions
What is EF-CRM?
EF-CRM is an AI-native customer relationship management platform built for UK businesses. It includes AI lead scoring, email writing, deal pipeline management, business plan generation, and Companies House integration. Part of the Executive Force AI by Executive Force AI.
How does EF-CRM compare to HubSpot?
EF-CRM is AI-native (AI is the core, not an add-on), includes UK-specific features like Companies House integration and VAT tracking, and integrates with 4 other Force apps. HubSpot is more established but lacks deep UK compliance features and charges per user.
Does EF-CRM integrate with other tools?
Yes. EF-CRM integrates with all other Force apps via Force Connect. It also connects to Salesforce, HubSpot, Google Workspace, and more via the Integration Hub.
Can EF-CRM manage construction tenders and subcontractors?
Yes. Construction companies use EF-CRM to manage their tender pipeline — tracking bids from qualification through award. The pipeline view is fully customisable so "deals" can be relabelled as "tenders" or "bids". The CRM also tracks subcontractor relationships, contact history, and performance notes alongside your main client pipeline, making it a single place to manage both client and supply-side relationships.
Ready to Try EF-CRM?
Start your free trial today. No credit card required.