Introducing Force Marketing: AI-Native Marketing Automation
What if your marketing automation platform could create campaigns, score leads, optimise send times, and measure ROI — all without you building a single workflow?Today, we're launching Force Marketing — the first marketing automation tool where AI does the automation, not just the execution.
The Marketing Automation Problem
Here's the dirty secret of marketing automation: it's not automated at all.
Traditional platforms like HubSpot, Mailchimp, and ActiveCampaign require you to:
- Build every workflow manually — triggers, conditions, actions, branches
- Create every segment by hand — import lists, set criteria, maintain groups
- Write every email yourself — subject lines, body copy, CTAs
- Guess at optimal timing — when to send, how often, which channel
- Interpret analytics alone — dashboards full of data, but what does it mean?
That's not automation. That's a sophisticated to-do list.
Force Marketing flips this model. The AI creates campaigns, segments audiences, generates content, optimises timing, and interprets results — then asks for your approval before executing.
What Makes Force Marketing Different
1. AI Campaign Generation
Tell Force Marketing your goal. It builds the campaign:
Input: "I want to re-engage customers who haven't purchased in 90 days" AI Output:- 3-email drip sequence with personalised content
- Optimal send times based on each recipient's engagement history
- Subject line variants for A/B testing
- Conditional branches for opens, clicks, and non-engagement
- Estimated conversion rate based on historical data
You review, tweak if needed, and approve. The AI handles execution.
2. AI Lead Scoring
Traditional lead scoring: you define rules manually. "If job title contains VP, add 10 points."
Force Marketing lead scoring: the AI analyses your actual conversion data and learns what predicts a sale.
- Behavioural signals: Email opens, website visits, content downloads, social engagement
- Demographic fit: Company size, industry, role, location
- CRM integration: Deal stage, interaction history, lifetime value predictions
- Dynamic updates: Scores adjust in real-time as new data arrives
No rule configuration. No manual tuning. The AI learns from your specific business data.
3. Smart Segmentation
Force Marketing creates and maintains audience segments automatically:
- High-intent prospects: People showing buying signals right now
- At-risk customers: Customers whose engagement is declining
- Expansion opportunities: Happy customers likely to upgrade
- Industry clusters: Prospects grouped by sector for targeted messaging
- Lifecycle stages: Automatically mapped from awareness to advocacy
Segments update in real-time. No stale lists. No manual imports.
4. Multi-Channel Execution
Force Marketing orchestrates across channels:
- Email: AI-generated content with dynamic personalisation
- Social media: Connected to Force Social for unified campaigns
- Website: Personalised landing pages and CTAs
- SMS: Targeted messages for time-sensitive campaigns
- Retargeting: Audience sync for digital ad platforms
One campaign definition. Multi-channel delivery. AI-optimised for each channel.
5. Financial ROI Attribution
Connected to Force Finance, Force Marketing tracks the full journey:
Social ad → Email signup → Nurture sequence → Demo booking → Deal closed → Revenue attributed
Every marketing pound is tracked to revenue outcomes. Monthly reports show:
- Cost per lead by channel and campaign
- Pipeline contribution per campaign
- Customer acquisition cost trends
- Marketing-sourced vs sales-sourced revenue split
The Suite Advantage
Force Marketing doesn't work in isolation. It's connected to every other Force app:
| Connected App | What It Adds |
|---|---|
| Force CRM | Real sales data for lead scoring and segmentation |
| Force Social | Unified social + email campaigns |
| Force Finance | Revenue attribution and ROI tracking |
| Force AI | Strategic marketing direction from AI executives |
| Force PM | Campaign project management and timeline tracking |
| Force Supply | Product availability for promotional campaigns |
Force Marketing vs HubSpot Marketing Hub
| Feature | Force Marketing | HubSpot Marketing Hub |
|---|---|---|
| Starting Price | Announced at launch | $800/month (Professional) |
| AI Campaign Generation | ✓ Built-in | Breeze AI (limited) |
| CRM Integration | Force CRM included | HubSpot CRM (separate hub) |
| Lead Scoring | AI-powered (learns) | Rule-based (manual) |
| Financial ROI | Force Finance linked | Revenue attribution |
| Social Media | Force Social included | Social tools included |
| UK Compliance | GDPR + UK-specific | Basic GDPR |
Price positioning: Force Marketing is priced for SME budgets. HubSpot Marketing Hub Professional starts at $800/month.Who Is Force Marketing For?
- SMEs who can't afford HubSpot but need real marketing automation
- Marketing managers tired of building workflows manually
- B2B companies needing lead scoring connected to real sales data
- Growing businesses wanting marketing that scales without adding headcount
Pricing
Force Marketing is coming soon — launch pricing will be announced at release, designed for SME budgets. In the meantime: Self-serve apps — EF-CRM and EF-CapFlow — are £29/month each, or £49/month together as the Business Duo (7-day free trial, no credit card required).
Get Started
Force Marketing is available now. Start your free trial or book a demo to see AI-native marketing automation in action.
Force Marketing is part of the Sentient Suite by Executive Force AI Limited. 7 AI-native business apps. One platform.
